DMN Editorial Team
1166 posts
Campaign US Appoints Douglas Quenqua Editor-in-Chief
Campaign US, an online sister publication of Direct Marketing News that focuses primarily on creative excellence in advertising and marketing,…
Monetizing Marketing Data
Marketing is all about the data. The era when men went mad for skimpy focus groups and homey…
Delivered: Financial Services Mailers
What’s in our mailbox this month: financial services mailers. Some of these might receive an audit.
Marketing Chatter: April 2015
See what our tweeps have been getting up to this month. Follow us @dmnews.
Delivered: Sweepstakes Emails
What’s in our inbox this month: emails for sweepstakes. Some of these are instant winners.
Good Marketer, Bad Attitude: Answers
Recap: Jaden Waterman was hired a year ago to oversee email marketing. He’s doing a better job…
Fast Facts: April 2015
Some quick info to keep you up-to-date, including the percentage of consumers who notice product placement in TV…
Amy Hoopes: 2015 Marketing Hall of Femme Honoree
Amy Hoopes is hardly a stranger to the celebration of outstanding women in traditionally male workplaces. Wente Vineyards…
Melissa Wallace: 2015 Marketing Hall of Femme Honoree
Throughout her nearly 20-year career in marketing, Melissa Wallace has attempted to accomplish one thing: do only what…
Ashley Johnston: 2015 Marketing Hall of Femme Honoree
Ashley Johnston’s answer of “everything” to our question about what trends she’s watching may seem like a cop-out,…