Mel Carson
10 posts
Should gogo have apologized for its tweet about Justine Sacco?
If you work in media, you have to have been living under a pile of holiday turkey to…
This hilarious parody video raises some serious questions about the digital marketing industry
In an effort to shift tickets for a conference on creativity in Australia, the agency cummins&partners has created…
Hilarious “Client from Hell” video highlights the unreasonable expectations of SEO
We’ve all been there. A potential client calls and wants the impossible in a few days. There’s some…
This cringeworthy “Let’s Get Social Video” is going viral for the wrong reasons
I’m struggling for words to describe this video because I’m still stunned (and still feeling a little queasy)…
The sophisticated marketer’s guide to LinkedIn
Yesterday, I spent a fast and furious 60 minutes on a webinar in the company of Jason Miller…
How technology is impacting our ability to remember ads
Nick Drew is as smart as they come. I first met him back in London during my Microsoft…
How to write a blog post in 30 minutes flat
Last week, I met with a client who is embarking on a new inbound campaign to generate more…
‘Make hacks, not ads’ – Report from the 2013 BOLO Conference
I’m in Scottsdale, Arizona right now for the BOLO Conference, which has brought creatives, agencies and technologists together…
Three vows to commit your social media and PR strategies to each other
The book Influence: The Psychology of Persuasion by Robert Cialdini is white hot on my Kindle right now,…
Here’s the wrong way to use LinkedIn’s premium features
LinkedIn is adding some great features to help you connect with people on the platform, but there are…