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Content Marketing
319 posts
Marketers should target Hispanics, but how? Um…
Marketers need to target the Hispanic market, according to the presenters at the Interactive Advertising Bureau‘s May 5 “Clicko…
Apparently, everyone wants you to ‘Eat, Pray, Love’
Eat Pray Love is set to hit theaters this Friday, August 13. The movie, if you don’t know…
YouTube redesigns its site
YouTube has redesigned its home page in a move to return to its roots. The new YouTube has…
Megawoosh viral video is mega hit, but will it sell software?
A cool stunt video featuring a wetsuit-clad man gliding down a waterslide in the German Alps, becoming airborne,…
Americans viewing habits hit an all time high: Nielsen
Alec Baldwin and the aliens over at Hulu have reason to be excited because today Nielsen released its…
Online video advertising gets local
At today’s AlwaysOn show, I met up with Mixpo Marketing VP Glenn Pingul, and discussed the potential of…
Video viewing wow
Wow — according to ComScore, online video viewing jumped 34% in November 2008 as compared to the same…
Flight of the viral marketers
Turns out the duo behind HBO’s Flight of the Conchords isn’t quite as clueless about marketing themselves as…
The 5 Steps of the Motivating Sequence
There have been numerous formulas for writing persuasive copy through the years. The most famous is probably AIDA,…