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DMDNY, Catalog Show Announce Dates
The concurrent dates of Direct Marketing Days New York and the DMA Catalog Conference in June caused conflicts…
Web Site Partners National Media, Cendant
Infomercial marketer National Media Corp. and membership-services marketer Cendant Corp. have teamed to launch a membership-based online shopping…
PointCast Campaigns With CD-ROM
PointCast is taking a page out of America Online's prospecting handbook for a campaign that begins next month.…
Coldwell Launches Fall Sweepstakes
After a test promotion last fall produced response rates of 24 percent and generated 58,000 leads, Coldwell Banker,…
FirstTel Plans to Target Europe from Scottish Base
SAN FRANCISCO – FirstTel Systems Corporation, a telecommunications software company, announced plans this month to open a design…
*Consumers Want Smart Cards, Study Says
Results from a study by the Smart Card Forum, McLean, VA, indicate that 76 percent of consumers are…
EU Directive Helps DM Grow in Denmark
COPENAHGEN – Denmark is that rare European country where the EU’s data protection directive will liberalize direct marketing…
Direct Mail on Rise in Finland
HELSINKI – Direct mail accounts for 22 percent of all Finnish promotional and advertising spending, making it the…
Treasury Sells Bonds, Notes Online
A new online service from the U.S. Treasury Department, called Buy Direct (www.publicdebt.treas.gov), will let people buy Treasury…
Bo Blechert Welcomes You to a Trip through Scandinavia’s DM
STENUNGSUND, Sweden — Welcome to the Scandinavian countries. You’ll find a lot of opportunity here for using direct…