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The Myth Behind 'Cost-Per-Click'
Without doubt, the Web has been accepted by marketers as a targetable, measurable and results-oriented medium. The components…
Executive Appointees Named
Three executive appointments within USPS' marketing systems have been announced by Michele Denny, acting vice president of marketing…
New Shopping Site Rates Merchants, Tracks Best Buys
Internet Access Financial Corp., San Francisco, last week launched an online shopping site that provides ratings on merchants…
IBM Campaign Touts E-Biz Benefits
IBM Corp. kicks off a direct mail push this week as part of an ongoing e-culture campaign that…
USPS Inspectors Investigate Nonprofit Co-op Mailings
U.S. Postal Service inspectors are taking an interest in cooperative mailings for continuing-education programs sponsored by colleges and…
Hi-Tech Mailers Embrace That Database
While the term “databasing” has become commonplace over the past two decades, it has taken on a range…
Six Myths That Undermine DM Campaigns to 50-Plus Consumers
America's face is maturing. A baby boomer turns 50 every 7.5 seconds, and the 50-plus generation currently numbers…
Heavy Season Predicted for Holiday Mailings
The first and bulkiest books in what is expected to be a crowded holiday catalog season have started…
Oracle Upgrades Financial Software
Oracle Corp., Redwood Shores, CA, has upgraded its Oracle Financial Services Applications (OFSA) business management software suite and…
MSGI Reports Record 4Q Results
Marketing Services Group Inc., New York, announced this week record annual earnings before taxes, depreciation and amortization of…