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Internet Shopping Network Inks Six Deals
The Internet Shopping Network, Sunnyvale, CA, has announced six new online marketing partnerships for First Auction (www.firstauction.com) and…
Datatech to Distribute Group 1 Software
Database marketing software provider, Group 1 Software, Lanham, MD, has entered into an agreement with mailing list software…
Meiller to China to Help German Mail Order Houses
SCHWANDORF, Germany – Yet another German DM company plans to set up shop in China — Meiller Druck…
Germany's Call Center Industry: A Survey of Services
FRANKFURT – Germany's fast-growing call center industry offers direct marketers a broad array of services – from established…
Groups Mull Mail-Order, Internet Sales Taxes
The simplification of tax laws for the benefit of mail-order companies and the resolution of the issue of…
McHugh: We Must Fix USPS
WASHINGTON–While many think the U.S. Postal Service is experiencing healthy growth, U.S. Rep. John McHugh (R-NY) told 125…
Sweepstakes So Successful, Coldwell to Do Another
The first-ever national sweepstakes promotion run by a real estate company has generated response rates of 24 percent…
May & Speh, Metzler Offer Service for Dereg Marketers
Database management company May & Speh Inc. and Metzler & Associates, a subsidiary of the Metzler Group Inc.,…
Multiple Zones Reports '97 Sales Up, Income Down
Multiple Zones International Inc., Renton, WA, a direct marketer of microcomputer products, reported that net sales for the…
Marketers Eye Growth in Frequent-Buyer Programs
A recent study has prompted industry watchers to suggest that 1998 will be the year in which retailers…