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@Home Helps K-tel Expand on the Net
K-tel International Inc., Minneapolis, and @Home Network, Redwood City, CA, announced an Internet marketing and services agreement that…
Customer Service Key to E-Commerce
Customer service is the highest and best use of the Internet. Online customer service contributes to long-term profits…
Talbots Sees 1Q Sales Increase 13 Percent
Sales rose 13 percent at The Talbots Inc. to $271.5 million for the first quarter ended May 2…
Managing Rising Distribution Costs
The benefits of controlling mailing costs include an easier, more manageable production and circulation process; better results reporting;…
Helping Catalogers Target Hispanic Market
Catalogers plotting their strategies for next year and the next millennium would be advised to pay closer attention…
Combine Marketing Efforts for Best Results
Today, consumers looking for sportswear, lingerie, toys, sporting goods or products in just about any other category can…
ABE Machines Not as Bad as Reported
While Melissa Campanelli's story (“ABE Machines Aren't Ready, Mailers Warn,” April 27) describes mailers' uncertainty about the readiness…
How Do You Measure Up?
For the past four years, W.A. Dean & Associates has produced The Annual Catalog Survey, which measures consumer…
MasterCard, Excite Ink Marketing Deal
MasterCard International, Purchase, NY, and search engine Excite, Redwood City, CA, (www.excite.com) announced the start of a multiyear…
Sharper Image's Net, Catalog Sales Jump
The Sharper Image Corp., San Francisco, reported May 21 a doubling of Internet sales and a sharp increase…