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Clock Ticks on ValueVision Merger Deal
As the May 31 deadline approaches on a tentative merger agreement between ValueVision International Inc., Minneapolis, and National…
What If There Were a DRTV Expo and No Fortune 500 Co. Went?
LONG BEACH, CA – The DRTV Expo and Conference here was billed as a “Spotlight on Business,” but…
Anti-Slamming Bill Includes Spam
The Senate last week unanimously passed the Consumer Anti-slamming Act (S. 1618), which prohibits the unauthorized switch of…
K-Tel, GRTV Network Ink Show Deal
K-Tel International Inc., the marketer of entertainment products in Los Angeles that has made headlines with its rocketing…
Interim Spot Campaign Builds Leads, Awareness
Interim Services Inc., a $1.8 billion employment agency in Ft. Lauderdale, FL, completed a second flight of commercials…
Charter Hospitals Tests Infomercial for Treatment
In what is believed to be the first infomercial to address the sensitive subject of mental health, Charter…
Nonprofits Still Hit Hard in PRC Rate Increase
Nonprofit agencies received a little good news in with a lot of bad news last week when the…
Tupperware Plans Infomercial Campaign to Boost Distribution
Tupperware, Orlando, FL, , is in the planning stages of a DRTV campaign, sources familiar with its infomercial…
DMers Welcome Henderson as PMG
WASHINGTON — Direct marketers and mailers voiced their approval over last week's appointment of William J. Henderson as…
Nissho Iwai Buys Into Guthy-Renker Asia Pacific
Japanese trading giant Nissho Iwai Corp., Tokyo, purchased a minority interest Guthy-Renker International Asia Pacific, a subsidiary of…