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Brylane Reports Sales Up for FY97
Brylane Inc., New York, saw double-digit increases in sales and income for fiscal 1997 ended Jan. 31. Pro-forma…
ALC New York Gets Hammacher File
ALC of New York (ALC) announced March 18 that it will take over management of the Hammacher Schlemmer…
Portuguese Data Protection Law Could Be Model for Latin America
LONDON–Portugal has revamped a strict data protection law to conform more to the EU's data protection directive that…
British Company Offers Money-Back Guarantee
LONDON–Firstbase, a British list company, is offering a money-back guarantee to new customers if returns for incorrect names…
Traffic Heavy as London DM Show Hits 1998 Stride
LONDON–Business picked up substantially on the second day of the 20th annual British direct marketing show, according to…
CM Partners Helps Midas Build Customer Loyalty
Through direct mail, point-of-sale materials, television and print advertising, CM Partners Inc., Rolling Meadows, IL, is helping Midas…
McMurry Premieres eHealth Magazine
With more savvy consumers shopping around for the hospital of their choice, custom publisher McMurry Publishing Inc. (MPI),…
Devon Direct Opens New Units
After a year in which the win of several new key clients helped it realize a 20 percent…
Hanover Direct Reports First Profit Since 1994
Hanover Direct, Weehawken, NJ, last week reported its first profitable quarter since 1994, posting a net income of…
DM Salaries Jump Dramatically in '97
Salaries for direct marketing professionals in 1997 showed the most dramatic one-year increase in almost 25 years, according…