Browsing Category
News
51644 posts
How the Internet Is Privacy and Profit Positive
Imagine for a moment, that catalog marketing were a new medium for the direct marketer. Could this new…
Super Heroes Wage Oki Campaign ; Ad Readership, Web registration Garners Qualified Leads
Oki Semiconductor is feeding its sales representatives more than 1,000 qualified leads from the Internet each week —…
Database, Targeted DM Lets Book Seller Take on Big Chain
When three Barnes & Noble bookstores planned to set up shop in his Milwaukee neighborhood in 1995, independent…
Metromail Sees Possible Conflict as Henricks Takes FDE Helm
Susan Henricks never imagined that the noncompete agreement she signed when she stepped down as president and CEO…
Reader's Digest Pushes Into Health Care Market With 'Unserts'
Reader's Digest is moving ahead with a plan to deliver targeted information and advertisements to sufferers of 25…
Marketers Tune in to Direct Response Radio, Advertising Jumps 82 Percent in '97; Companies Report Bi
Direct response radio advertising is on the upswing. Advertisers allocated $62 million toward the medium last year, an…
Reader's Digest Moves Into Healthcare Information Market
Reader's Digest is moving ahead with plans to deliver targeted information and advertising to sufferers of 25 different…
Field Units Test USPS' New Barcode Evaluator
The U.S. Postal Service has deployed an updated version of the Automated Barcode Evaluator (ABE) at several field…
Metromail Sees Possible Conflict With Henricks' New Job
Susan Henricks never imagined that the noncompete agreement she signed before she stepped down as president and CEO…
Tru-Vantage, Mega Systems Settle FTC Charges
Infomercial marketing companies Tru-Vantage Llc. and Mega Systems International Inc. are among the defendants ordered to pay $1.1…