In recent years, Uber Technologies Inc. has seen a surge in negative sentiment, where Twitter posts expressing dissatisfaction has risen from 48.35% in 2021 to 69% in 2023. Users have voiced their dissatisfaction over high fares, unreliable service, and substandard customer service. The company’s failure to meet customer expectations in tangible areas has led to a stark increase of negativity among users.
Despite being a tech pioneer, the decline in customer sentiment signifies the pivotal role of company performance beyond its technology. To regain customer favor, Uber must address these concerns by taking immediate, substantial steps to improve its overall service and brand image.
Prominent video game company, Electronic Arts Inc. (EA), has been criticized for allegedly unfair business practices, such as acquiring other companies and imposing unjust rules within its games.
Escalating consumer unrest in major corporations
Despite this criticism, EA continues to command a steady customer base due to the strength of their gaming franchises, bringing ethical business practices into focus in the bustling world of video games.
Ford Motor Company has faced backlash for reportedly prioritizing profits over safety, particularly concerning the Edsel model. This critism led to a decline in the company’s reputation, shaking customer trust. While efforts have been made to tackle these issues, past mistakes continue to cast a shadow on its corporate image.
Brand hate has been observed in other sectors too, including luxury fashion, oil production, social media, computing, and pharmaceuticals. Luxury brands like Balenciaga, oil giants such as Exxon and BP, platform giants including Facebook and Twitter, tech industry leaders like Microsoft and Apple, and the pharmaceutical sector are all grappling with varying degrees of customer dissatisfaction.
Tesla Inc., the well-known electric vehicle manufacturer, is criticized for alleged poor working conditions, misleading advertising, political involvement by CEO Elon Musk, and the failure to deliver on commitments. Allegations of suppressing complaints and involvement in fraudulent activities have also been brought up, highlighting ongoing issues with working conditions and misleading promotional material.
Product safety and quality have been contentious areas for Tesla, with reports of unsafe practices in their factories and vehicles falling short of expected quality standards. Allegations against Tesla for these practices, and the inconsistent implementation of features, have led to customer dissatisfaction.
