Hitmetrix - User behavior analytics & recording

One on One: Tom O’Regan on B2B Content

Everything in B2B is becoming more measurable, including content that marketers leverage using real-time data, to see which assets are performing well and, increasingly, tying this measurement to specific segments of accounts. Welcome to the future of ABM. In this episode, Madison Logic CEO Tom O’Regan sits down with DMN‘s Chris Wood to discuss this rise in B2B content, from white papers, gated content and video, to more informal sharing on social media. Sophisticated organizations know their buyers and influencers, so they are able to customize and personalize every interaction as they reallocate to a 100 percent ABM strategy, according to O’Regan.

Related Posts
E-Book Popup

Unlock the Secrets of Digital Marketing in 2024!

Subscribe to our newsletter and get your FREE copy of “The Ultimate Guide to Digital Marketing Trends in 2024"