Hitmetrix - User behavior analytics & recording

Vibhor Kapoor

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Vibhor Kapoor is the President of AdRoll, a marketing and advertising platform for Direct to Consumer brands. Vibhor’s charter at AdRoll includes driving AdRoll's revenue growth, overseeing product, strategy, sales, operations, and marketing. With almost three decades of industry experience, Vibhor brings business leadership expertise in SaaS and Cloud platforms. Most recently, he was a Senior Director in Adobe’s Digital Media Business, where he led marketing and GTM efforts to incubate new categories in experience design and developer platforms. Before joining Adobe, Kapoor was a Vice President of Marketing at Box, leading product marketing, evangelism and demand generation for their API platform. He also spent a decade at Microsoft in leadership roles across marketing and product management and was an early member of the team that built Microsoft’s Azure business. Earlier in his career, Vibhor spent several years at General Electric and Hewlett Packard in product management, sales and commercial operations.
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