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*J. Walter Wins Merrill Lynch Account
The J. Walter Thompson Co., New York, announced June 30 that it won the $90 million Merrill Lynch…
*USPS Board Sets New Rate Date: Jan. 10
At a much-anticipated U.S. Postal Service Board of Governors’ meeting in Washington on June 30, chairman Sam Winters…
Impulse Adds New Members to Service
Merchandising network Impulse Buy Network, Burlingame, CA, recently signed up 50 new members to be part of its…
CPS Direct Wins Two Banking Assignments
CPS Direct, Woburn, MA, has won assignments from BankBoston and American Savings Bank. For BankBoston, Boston, the agency…
Kaiser Permanente Taps Rapp Collins as DM Agency
Kaiser Permanente, Oakland, CA, the country's largest non-profit health maintenance organization has selected Rapp Collins Worldwide, New York,…
In Brief …
* Novus Marketing, Tarrytown, NY, has picked up three files totaling 2.47 million names. As of July 1,…
Response Media E-volving
The growing demands of mailers are spearheading the transformation of list companies from traditional management and brokerage houses…
Companies See Growing Potential in Hispanic Lists
The potential of the Hispanic market is becoming apparent to direct marketers, and several list companies are developing…
*Fingerhut Loses Top Executive
Peter Michielutti, the man who spearheaded several of the programs that helped Fingerhut Companies Inc. engineer a financial…
Appleseed's Challenges Brokers
List brokers still have time to enter a contest given by women's apparel cataloger Appleseed's, Beverly, MA, and…